ABOUT US

Our Mission: To create, attract and grow sporting events that will have a positive impact on the economy and quality of life in the entire Cedar Valley and to market the Cedar Valley as a premier destination for these events.

Executive Director

ASHLEY JOHNSON

Ashley Johnson comes to the Cedar Valley Sports Commission from Cedar Falls Community Main Street. She has previously worked for the Central Florida Sports Commission, Disney Sports at the ESPN Wide World of Sports Complex, and the University of Northern Iowa Women’s Basketball Program.

Ashley earned her Bachelor’s Degree in Economics at UNI and her Master’s Degree in Sport Administration from Belmont University in Nashville, TN. She currently lives in Cedar Falls with her husband, Spencer, daughter, Kylie & son, Baylor.

Board of Directors

Ryan Shaw (President)

Jordan Martin (Vice President)

Darren Corson

Mary Greenley

Tavis Hall

Sheila Kittleson

Steven McKee

Jennifer Pickar

Amy Thole

Ben Trueg

Need a
Grant?

The Cedar Valley Sports Commission offers grants for events and projects that align with its mission to attract visitors and promote sports in the Cedar Valley, fostering development, interest, and participation in local sporting activities.

Apply Today

Event
Calendar

The Cedar Valley Sports Commission’s event calendar highlights local sports events that attract visitors and promote community engagement.

View Events

Event
Request

Interested in hosting your event in the Cedar Valley? Click “host an event” and give us a little information about the event you want to host and we can help you get started!

Host an Event