
ABOUT US
Our Mission: To create, attract and grow sporting events that will have a positive impact on the economy and quality of life in the entire Cedar Valley and to market the Cedar Valley as a premier destination for these events.

Executive Director
ASHLEY JOHNSON
Ashley Johnson comes to the Cedar Valley Sports Commission from Cedar Falls Community Main Street. She has previously worked for the Central Florida Sports Commission, Disney Sports at the ESPN Wide World of Sports Complex, and the University of Northern Iowa Women’s Basketball Program.
Ashley earned her Bachelor’s Degree in Economics at UNI and her Master’s Degree in Sport Administration from Belmont University in Nashville, TN. She currently lives in Cedar Falls with her husband, Spencer, daughter, Kylie & son, Baylor.
Board of Directors

Ryan Shaw (President)
Jordan Martin (Vice President)
Darren Corson
Mary Greenley
Tavis Hall
Sheila Kittleson
Steven McKee
Jennifer Pickar
Amy Thole
Ben Trueg